A short film of the first Totnes Good Food Sunday of 2013

Nearly all businesses no matter how big or small have a website, as it's thought that if you don't, how will customers find you? Yet how many are using the true power of their website to attract new customers and most importantly, keep the existing ones satisfied and coming back? A website should be centric to the sales and marketing efforts of the whole business, your shop window to the world. In a highly competitive trade such as tourism, it is important to do everything to make your business stand out. This region is densely populated with B&B's, guest houses, family hotels, restaurants and a wide variety of visitor attractions, so it is really a matter of survival. So aim to give potential guests an experience they will not forget. Give them valuable information to help them enjoy their holiday with you, get people talking with excitement to others about you and telling them what a great place South Devon is to enjoy a holiday in the UK. Target extending bookings throughout the shoulder periods in any year, full to capacity every season, happy, profitable, loyal customers, this is what we're aiming to help you achieve.

Just in case you did not know, tourism in this part of Devon is in the focus of a newly formed group who's objective is to boost trade in the region. Not a new idea, but one that I support and would like to see a success. If you have not reviewed your businesses approach to drawing in more customers, then I suggest you find out more about it. If you didn't start your marketing for 2013 this same time in 2012, then you may be too late already.

Member of Visit South Devon